Jackson County (Mo.) Historical Society

Portals to the Past by David W. Jackson

 

Book chronicles colorful life of Nelly Don

 

“Nelly Don” Tried One On and Took it for a Ride

 

We’ve tried it on, and it fits like a glove. Nelly Don: A Stitch in Time by Terence Michael O’Malley, is an elegantly assembled textile...err...textual history of Kansas City’s premier fashion icon. The 90-page book is loaded with images that stitch together for readers a fascinating pattern of the life and times of Mrs. Nell (Quinlan) Donnelly Reed, affectionately known by her fashion label, Nelly Don. Then, there’s O’Malley’s documentary by the same title that’s still leaving Screenland moviegoers reeling (see show times in the Star, or at www.screenland.com).

Would you believe this story begins with a simple, pink gingham frock, or housedress, that a young, “discontent” bride with a “slim purse” (her words) designed in 1916? Imagine the day Nell walked into Peck’s Dry Goods department store in downtown Kansas City, presented “colorful little aprons,” and immediately secured an initial order of 18 dozen dresses? Nell had just “threaded” a fashion empire. She became one of the wealthiest and celebrated American women in business and philanthropists; her became company the largest of its kind in the world. Throughout, she praised and supported the workers who helped Nelly Don bolt into the women’s garment industry.

Before the stock market crash in 1929, Donnelly Garment Company employed mostly seasonal workers for summer and winter fashion lines. As the Great Depression descended upon the nation, however, Nell used her patented Handy Dandy apron to keep the factory open year-round, giving employment to many in a time of great need.

The apron was unique in that a tailor never had to remove the garment from the machine to sew the seams. Efficiencies like these, and innovations, including pioneering the sectionalized method of garment production, became a hallmark for Donnelly Garment Company.

One million dollars from Handy Dandy’s revenues also helped Nell buy her husband’s interest in the company in November 1932, when her 25-year strained marriage to Paul Donnelly ended in divorce. A discreet year transpired before Nell married an admired friend and neighbor, former U.S. Senator James A. Reed, in December 1933.

But, wait, there are more yarns to weave. As the Donnelly’s marriage waned, Paul drank heavily, and was notorious for his extramarital affairs. As for Nell, she became enamored with her dashing neighbor, nearly 30 years her senior. The attraction was obviously mutual, as the two conceived a child early in 1931. Nell traveled to Europe, ostensibly to adopt a child, her “confinement” ending in Chicago in September, when Nell gave birth to David Quinlan Donnelly (whose last name would later become Reed).

We hardly have room here to tell you about his mother’s kidnapping and father’s heroic rescue, when David was but three months old and under the attendance of a governess. 75 years ago this December 13, Nell and her chauffeur, George Blair, were abducted one night after work as their automobile approached the driveway to the family home (today the Toy and Miniature Museum of Kansas City).  Reed forcefully took charge in pursuing the kidnappers, even enlisting the help of Kansas City political gangster Johnny Lazia, until the event ended 34 harrowing hours later.

A decade later, “bolt” with Nelly Don when, during World War II, Nell re-configured her fashion dress and coat manufacturing plant into producing action clothes for American service women...and those who replaced men in heavy industries.

For a more detailed and picturesque look her colorful, long-lived life, get your copy of Nelly Don: A Stitch in Time (Kansas City, Mo.: The Covington Group, 2006) from the Jackson County Historical Society’s Bookshop.

 

David W. Jackson is archivist for the nonprofit, membership supported Jackson County (Mo.) Historical Society's Archives and Research Library at 112 W Lexington Ave, Suite 103, Independence, MO 64050. The Society’s grown Nelly Don collection includes documents, photographs and garments assembled through donations. For more information, or to donate historical materials, visit www.jchs.org, call (816) 252-7454, or e-mail info@jchs.org.

 

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